Sardinian companies focus on web and social for the post-Covid era

Istat survey on business behavior, in 2021 the use of digital technology will increase

The Istat Institute is periodically analyzing the impact of Covid-19 on the manufacturing system and is rapidly producing reports. The latest one covers a time period between October and November 2020, and provides very valuable insight regarding the 2021 outlook for companies. Cipnes consulted the dossiers and produced this analysis on the digital use of Sardinian companies compared to the national average. The behavior of Sardinian companies is substantially in line with the national one during the emergency. However, with respect to the projects for 2021, Sardinian entrepreneurs intend to focus on web and social media more decisively than their colleagues in the Peninsula. They will open a website 8% of them (against the Italian average of 45) and social channels 6% (against 4%). Let's see the report in detail.

Internet connection through fiber optic ultra-wideband. Already present before the emergency: 10,582 Sardinian companies equal to 45% (national average of 45.5%). Improved following the emergency: 632 companies equal to 2.7% (national average of 4%). Introduced following the emergency: 350 companies equal to 1.5% (national average 1.5%). Planned for next year: 2262 companies equal to 9.6% (national average 6.5%). Not planned: 8736 companies equal to 36% (national average 41%).

Company website. Already present before the emergency: 8662 companies in Sardinia equal to 36.8% (national average 40.1%). Improved following the emergency: 885 companies equal to 3.8% (national average 6.5%). Introduced following the emergency: 442 companies equal to 1.9% (national average 1.4%). Expected in the coming year: 1980 equal to 8.4% (national average 4.3)%. Not expected: 10597 companies equal to 45% (national average 46%).

Presence on social channels. Already present before the emergency: 5930 companies in Sardinia equal to 25.2% (national average 21.8%). Improved following the emergency: 2020 companies equal to 8.6% (national average 9.2%). Introduced as a result of the emergency: 735 companies equivalent to 3.1% (national average 3.3). Planned for next year: 1488 companies equivalent to 6.3% (national average 4.3%). Not planned: 12391 companies or 52.7% (national average 59.7%).

Infrastructure and hardware for remote work (cloud). Already present before the emergency: 1987 Sardinian companies equal to 8.4% (national average 9.6%). Improved following the emergency: 1124 companies equal to 4.8% (national average of 7.9%). Introduced following the emergency: 850 companies equal to 3.6% (national average 5.8). Expected in the coming year: 1363 companies equal to 5.8% (national average 3.4%). Not planned: 17241 companies equal to 73.3% (national average 71.6%).

Smartworking equipment. Already present before the emergency: 2101 companies in Sardinia equal to 8.9% (national average 10.1%). Improved following the emergency: 1350 companies equal to 5.7% (national average 7.1%). Introduced following the emergency: 889 companies equivalent to 3.8% (national average 6.2%). Expected in the coming year: 1497 companies equal to 6.4% (national average 4.6%). Not planned: 16728 companies, equal to 71.1% (national average 70%).

Direct sales through their own website (e-commerce). Already present before the emergency: 2408 Sardinian companies equal to 10.2% (national average of 9%). Improved following the emergency: 518 companies equal to 2.2% (national average of 2.5%). Introduced following the emergency: 302 companies equivalent to 1.3% (national average 1.4%). Expected in the coming year: 1475 companies equivalent to 6.3% (national average 4.2%). Not expected: 17862 companies or 75.9% (national average 81.2%).

Sales through direct communications (email, Facebook, Instagram). Already present before the emergency: 3744 companies in Sardinia equal to 16% (national average 15.4%). Improved following the emergency: 1304 companies equal to 5.5% (national average of 6%). Introduced following the emergency: 769 companies equal to 3.3% (national average 3%). Expected in the coming year: 1192 companies equal to 5.1% (national average 3%). Not planned: 15526 companies equal to 66% (national average 70.9%).

Sales through digital platforms (Amazon, Ebay). Already present before the emergency: 852 companies in Sardinia equal to 3.6% (national average 2.7%). Improved following the emergency: 175 companies equal to 0.7% (national average 1%). Introduced as a result of the emergency: 202 companies equivalent to 0.9% (national average 0.8%). Expected in the coming year: 562 companies equivalent to 2.4% (national average 2%). Not expected: 20774 companies equal to 88.3% (national average 91.9%).

Here is the link to the full ISTAT report: https://www.istat.it/it/archivio/251618