CIPNES with INSULA at the Cibus of Parma


INSULA has participated with its “Longevity Food” platform (Hall 8, stand F29) with a corner of 60 square meters at the 19 edition of Cibus, The International Food Exhibition in Parma from Monday 7 to Thursday 10 May 2018. 

The Insula delegation, a regional territorial marketing program supported by Cipnes Gallura in its capacity as implementing body, was headed by the project manager Massimo Masia, who coordinated the exhibition and the marketing work of the associated companies, belonging to the production chains and identity cards of Sardinia.

During the days of the Fair, from 12 to 14, three Sardinian chefs, with the help of two presentation workers and three export managers, proposed numerous traditional sardinian dishes through a show cooking action, already greatly appreciated by buyers and consumers on the occasion of the Tuttofood Fair in Milan (May 2017), which coincided with the debut of Insula outside Sardinia.

The main mission of Insula Longevity Food is to promote products from Sardinia, one of the blue zones, the places in the world (Sardinia, Ikaria, Loma Linda, Okinawa, Costa Rica) where the standard of living is higher thanks also to food, with the consumption of healthy and natural products. "The rest of the world and the rest of Italy - explained Roberto Bernabei, Director of the geriatric department of Gemelli hospital in Rome and president of Italia Longeva (the network wanted by the Ministry of Health - should learn from these populations lifestyle ". In the blue zones you don't smoke, you attach great importance to the family and you make forced movement because we are talking of steep territories that obligate healthy walks.

The Sardina Longevity Food network proposes itself as an authoritative testimonial of the new Made in Italy for the Longevity Economy, an emerging sector which develops in the world a volume of purchases of over 15 trillion Euros, the third largest market after USA and China.

Cibus 2018 was a record edition with 3100 exhibitors, 135 thousand square meters of exhibition spaces and 80 thousand professional visitors expected, of which 20% from abroad, including 2500 top buyers. Over 1,200 products were presented at the event in a dedicated area set up inside a new pavilion. The operators were able to taste the news also thanks to the succeccion of cooking shows, with the best chefs engaged among the stands, but also in the space dedicated to typical products of the Italian territory.

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