INSULA speaks arabic: in Dubai, the Sardinian food that makes people live longer
Meeting with the Italian Ambassador of the Emirates, appointment at Expo 2020
The CIPNES Agrifood and Territorial Marketing Division delegation returned to Olbia a few days ago having participated at the 25th edition of the "Gulfood Exhibition", the largest international fair dedicated to the food & beverage sector business, held at the World Trade Center in Dubai.
The Insula-Sardinia Longevity Food promotional stand was set up in a customized promo-exhibition area dedicated to the presentation of the food and wine island excellence.
During this occasion, the Head of the Division Massimo Masia and the Head of Foreign Activities Pier Sandro Ziri, together with the technical staff activated by CIPNES to support the internationalization program, presented the associated companies network "Sardinia Longevity Food" and the Insula territorial marketing platform, which acts as a strategic promotional and logistic hub to create a permanent bridge between the quality production supply chains of Sardinia and national and international companies belonging to the Hospitality sector (Hotels, Resorts, Restaurants), a distribution system characterized by customers with a strong international vocation.
The tasting of Sardinian products was a great success, especially on February 18 when the Insula stand was visited by the Italian Ambassador of the United Arab Emirates, Nicola Lener and the delegation from the ICE - Italian Institute for Foreign Trade - headed by the Director of the Dubai office. Among the guests, we highlight the presence of a Municipality of Arzachena delegation, led by the Deputy Mayor Cristina Usai.
Within the values of uniqueness of the Insula territorial marketing program that make the Sardinia brand exclusive and marketing oriented, one of the most interesting factors is the longevity of the Sardinian people (the island is one of the five areas of the world called "Blue Zones", with the highest concentration of centenarians. Together with the Japanese island of Okinawa, Sardinia boasts the highest percentage of inhabitants and number of centenarians: 22 per 100,000 inhabitants, compared to a world average of 8 per 100,000 inhabitants) together with the nutraceutical values of the agro-food products that are the basis of the Sardinian-Mediterranean diet.
During the "Gulfood" fair, our staff met some large international distribution operators and consolidated the partnership with an important Arabian distribution group in the Food & Beverage sector, active in all the countries belonging to the Persian Gulf Cooperation Council (Gcc), with operational headquarters in Dubai. The matching activity was carried out through the presentation of the network catalogue, the search for brokers and agents, advertising and awareness raising actions towards local operators in the sector (necessary to give a coordinated and group image of our commercial offer).
The Division's work was completed with the delivery of informative leaflets and the presentation of the packaging of the companies' products , intended for one-to-one meetings. This promotional action will find its natural development on the occasion of the inauguration of Expo 2020, the first Universal Exposition in a country in the Middle East, scheduled to take place in Dubai from next October.
Waste disposal: students of "Pira" High School in Siniscola visit the Cipnes plants
A group of students from the junior class of the "Michelangelo Pira" Institute in Siniscola, accompanied by Professor Giovanni Sanna Passino and Professor Anna Maria Del Galdo, went to the Olbia CIPNES for an educational visit as part of the "ResponsabilAmbiente" Project to learn more about the procedures for the treatment, disposal and management of urban and special non-hazardous waste coming mainly from the former Province of Olbia-Tempio.
The project, articulated in various phases, offered the students the possibility to follow the procedures of waste and wastewater management by comparing themselves with the Consortium's Environmental Hygiene Sector Managers, starting from the executive engineer Gianni Maurelli, showing the landfills, the waste differentiation, treatment and recycling systems.
The aim of the project is to illustrate to the students the various treatment cycles, the procedures of prevention of environmental impact required both to the production companies and to the recipient of the final treatment, comparing them with the specific regulations of the sector.
The Pira Institute has always been committed to working with companies and institutions that can be a guide for students. The most recent experience has been the collaboration with "Grimaldi", which offers them the opportunity to carry out boarding-stages on scheduled ships, in order to provide its students with a broad perspective of what are the production realities, encouraging contact with the world of work and the territory and making them aware of environmental protection issues.
Other institutes in the provinces of Sassari and Nuoro have asked Cipnes to visit the waste disposal plants and learn the various stages of the process.
The Sea Economy in the Upper Mediterranean: Focus Sardinia (IT-FR)
The report was realized within the BlueConnect project funded by the Italy-France Maritime Cooperation Programme 2014-2020.
The general objective of the Project is to facilitate the access of Micro, Small and Medium Enterprises (MPMI) to markets related to shipping and port activities in strong growth. With BlueConnect we want to intensify and directly support the MPMI development belonging to the Blue Economy sectors of the cooperation area. In this field of study, the nautical sector of the Sardinia region was analyzed thanks to the active participation of port operators and sector experts, who through the compilation of a survey, have provided important information that has flowed into the Economic Port Observatory, which has generated about 50 indicators. The economic and social report accompanies the indicators results through more in-depth analysis aimed at providing a representative picture of the island's nautical sector.
The analysis of the regional context is followed by a comparison between the territories of the Cooperation Area: Sardinia, Corse, Var, Maritime Alps, Liguria, Tuscany.
The presentation of the volume about Cipnes-Gallura: from birth (1963) to new challenges and its ability to renevate.
Outstanding success of the crowded evening at the Geovillage of Olbia.
The presentation of the volume “The Cipnes-Gallura for the economic development of north-east Sardinia” was a great success. It took place on 13 December at the Geovillage Hotel in Olbia.
A very large audience (over 200 people), consisting of entrepreneurs, freelance professionals, craftsmen, representatives of the world of finance and culture, managers, followed with great interest the event. It opened with the greetings of the president of Cipnes-Gallura Mario Gattu and the Mayor of Olbia Settimo Nizzi.
The illustration of the contents of the study was responsability of Matteo Caroli, Full Professor of Business Management at Luiss University “Guido Carli” of Rome.
“Radical technological innovations, increasing environmental and social problems, rapid changes in the market and competition require the enterprises to be very resilient and at the same time capable of renewal. The industrial consortia that host the productive activities must therefore evolve regarding both their infrastructural equipment and the services offered to the companies. The issue concerns, of course, Sardinia and the north-eastern part of the island. It’s therefore necessary to think and to imagine which future or which strategic vision to cultivate in order to revamp the industrial district of Olbia (and of the other development consortium poles programmed in the district of Buddusò and Monti) in which the CIPNES – Gallura, populated by a high concentration of very small, small - medium-sized enterprises that often represent the interweaving between the entrepreneur life plan – founder and the business; an entrepreneurial cluster has also shown in the recent period of the Great Crisis exploded in 2008 an extraordinary capacity of resilience, even if new and demanding challenges are waiting for it”.
Afterwards Professor Vanni Maciocco’s (Former Dean of the Faculty of Architecture of the University of Sassari) extensive report concerning the urban-environmental scenarios of the industrial agglomeration, the audience followed with interest the round table formed by the regional councillors Giuseppe Fasolino (Programming and Budget), Quirico Sanna (Urbanistics, Local Authorities and Finance), the General Director of Cipnes Aldo Carta, the Rector of the University of Sassari Luca Deidda, Gianluca Dettori (Primomiglio sgr, Venture Capital Company, and Board of Directors of Sardex),the President of the Chamber of Commerce of Sassari Gavino Sini and the managing director of the Geasar, Silvio Pippobello.
The evening ended with regional Councilors Angelo Cocciu (Forza Italia) and Giuseppe Meloni (Pd) speeches.
The volume contains 190 pages and it’s divided into 8 chapters, with a section dedicated to the presence in the media of Cipnes-Gallura and a large appendix with numerous infograms and tables; includes articles regarding the history of Cipnes (born in 1963), the corporation’s activities (there are 537 companies located on 750 hectares of territory, with 4500 employees) and especially about new projects until 2025. The work contains also a focus on the three activities on which the Cipnes work towards particularly: the nautical one (62 enterprises installed untill today), the agro-alimentary one (insula territorial marketing platform) and the transports-logistics field. Of particular interest are the cards (with interviews to the the owners) reserved for three companies per sector.
CIPNES-Gallura for the sustainable economic development of north-eastern Sardinia"
On Friday at 15.30 the presentation of the monograph at Geovillage Hotel.
It will be presented on Friday 13 December (from 15.30 to 19.00), at the conference room of the Geovillage in Olbia, the monographic volume “The CIPNES-Gallura for the sustainable economic development of north-eastern Sardinia". This is a study on the industrial agglomeration of Olbia that starting from its history (the Consortium was founded in 1963) will illustrates the Institution activities and the future challenges that it will eventually deal with.
“Radical technological innovations, increasing environmental and social problems, rapid changes in the market and the competition require enterprises to be very resilient and at the same time capable of renewal. The industrial consortia that host the productive activities must therefore evolve regarding both their infrastructural equipment and the services offered to the companies. The issue concerns, of course, Sardinia and the north-eastern part of the island. It’s therefore necessary to think and to imagine which future or which strategic vision to cultivate in order to revamp the industrial district of Olbia (and of the other development consortium poles programmed in the district of Buddusò and Monti)”.
The presentation will open with the illustration of the work by the curator, Matteo Caroli, Full Professor of Business Management at Luiss University "Guido Carli" of Rome.
As expected in the attached poster, there will be a round table at which will partecipate the President of Region Christian Solinas, the Mayor of Olbia Settimo Nizzi and Massimo Carpinelli, Rector of the University of Sassari.
Moreover are expected the speeches by the Regional Assessors for the Programming, Giuseppe Fasolino and to the Local institutions and City Planning, Quirico Sanna; in addiction a report by the Professor Vanni Macciocco about the enviromental-urban backgroung included in the industrial area of Olbia. Finally, Anita Pili, Regional Assessor for the industry will conclude the conference.
Today 15 November 2019, the “Unione Sarda” dedicates, in the section "Primo Piano", a large space to an investigative report about Zes in Sardinia
Among tax reliefs and support to the companies: the island wants the Zes
The other regions run: in Campania, Calabria and Puglia the special economic zones – which means tax reliefs, concessions and limited bureaucracy, - have been already recognized and take the first steps. Sardinia, left with the rest of Southern Italy at the end of 2017, still has to cover the last mile. The Region has identified the perimeters of the six industrial and harbour areas that will take part of the net of the Zes: “we have collected all the data demanded by the ministry and next Friday will be in Rome in order to participate to the direction cabin. We hope it is the last”, claims Giuseppe Fasolino, Regional Councilor for Programming.
The six areas
In the island have been identified almost 2,700 hectares of land where the companies will be able to take advantage of the facilities provided by National Law. The biggest slice concerns Cagliari: inside the Zes borders are included the canal port, the industrial zone of Macchiareddu, some areas of the Sogaer in the Elmas airport and the pole of Sarroch. In the Carbonia area the facilities will concern the layover and the Portovesme’s companies (110 hectares), same thing for the industrial port of Oristano (219 hectares).
In the Sassari area the reference zones are those of the Industrial Consortium, that puts together the lands of the Porto Torres port of call, Truncu Reale and San Marco to Alghero (500 hectares). Regarding the Gallura region the Cipnes areas have been inserted in the Sardinian Zes borders: besides the industrial zone of Olbia, also those of Monti and Buddusò are included (180 hectares). Finally Ogliastra, with the port of Arbatax (56 hectares).
The most important advantage concerns the tax credit: 50% of the investments made by companies in these areas will be made available in the form of a tax refund. In addiction: incentives for employment, the possibility of signing development contracts and participate to funded or co-funded calls for bids by the European Union.
Besides we can add a bureaucracy that - at least in theory - will be simplier than the one the other companies have to deal with every day: administrative and authorisation procedures will get easier and a help desk will be established in the Zes companies. A dream? Almost: if the Special Economic Zone was already established the port channel of Cagliari would be much more competitive. We have some cartridges we can use to enhance the airport. The others, in the Mediterranean, run: I think of Tangier, Morocco, but also other regions in Italy where the Zes are already reality», claims the President of the port authority of Sardinia, Massimo Deiana.
The Region has introduced the Strategic Plan of the Special Economic Zones - signed by the Council Pigliaru a year ago - while in recent months the Budget Department has completed the work by the integration of the dossier with the precise boundaries of industrial areas. «Now it’s up to the Government», explains Fasolino. Meanwhile, the funds allocated to the Zes risk to disappear. Or - at best - to decrease. In the National Maneuver draft, denounces the President of the Calabria Region Mario Oliverio, would lack 300 million euros destined to the Zes and the tax credit. That would be a serious joke.
by Michele Ruffi
Anuga 2019 (Cologne): boom in attendance and contacts for INSULA
The stand of the Cipnes stormed for 5 days
Success of Sardinia longevity Food and Originum projects
With an average of 600 visitors per day, the stand of Insula was one of the most popular of Anuga, the most important International Food & Beverage Fair that took place in Cologne from 5 to 9 October 2019, coinciding with the centenary of the event.
The Insula delegation, head by the Project Manager Massimo Masia, met several visitors of the international showcase and buyers from all over the world. The interest in Sardinian food products has been, as usual, very high and more than 500 contacts prove it.
In Anuga, Cipnes – through Insula, the regional marketing platform– illustrated the project Originum, promoted by the Regional Councillor of Agriculture with the Laore Sardegna agency, that sees as partners the consortia of Tutelage of the four Sardinian excellences: the Sardinian Lamb IGP, the Sardinian spiny artichoke DOP, the Sardinian Extra virgin olive oil DOP and the Sardinian saffron DOP.
Originum was already presented in Porto Cervo on September 13, placed in the Insula International corner; also in the show cooking curated by chefs Bruno Chenin and Giovanni Fais. Very significant the presence of the Consortium for the Tutelage of the Sardinian Lamb top managers, headed by the President Battista Cualbu and the Director Alessandro Mazzette.
Alongside Originum, wide emphasis was given to the products of the Sardinian business network associated to the regional program Sardinia Longevity Food, funded by the Regional Department for Industry.
Visitors and buyers from Ecuador, Argentina, Brazil, Mexico, Spain, Portugal, France, Belgium and Bulgaria crowded the stand with Sicily, Piedmont, Campania, Abruzzo and Lazio.
“Once again– commented Massimo Masia, Head of the Cipnes Agrifood Division– Sardinia showed the best of itself at an international fair. This already happened last year at the Sial Fair in Paris and today we had the confirmation of the enormous potential of our products beyond the regional borders. The work to be done in the future for the tutelage, promotion and marketing of our products will be very hard but if we proceed forward together, the results will come not only from the Insula network but for all Sardinian producers”.
Anuga 2019 numbers
172,000 visitors (more than 3% compared to 2017), 7,590 companies from 106 countries, in a 284,000 m² exhibition area. Among them there were 738 exhibitors from Germany and 6,852 exhibitors from abroad. The foreign share was 90%.
The 10 largest food groups in the world and 12 most relevant in Germany were represented in Anuga: Walmart, Costco Wholesale, The Kroger Co., Metro AG, Walgreens Boots Alliance, Inc., Edeka, Rewe Group, Penny, Lidl and Kaufland (Schwarz Group). Were also present The main online retailers such as Amazon, LSG Group, E. Leclerc, Mercadona, Migros and SPC.
In the matter of European commercial visitors, increases in attendance for Great Britain, the Netherlands, Poland and Ukraine. Similar situation for non-European countries, mainly from Brazil, Japan, the United States and Russia.
- The Insula's stand stormed at Cologne
Insula in Porto Cervo: a successful summer
The Cipnes hub with the "Cambusa" and "Originum" projects
Agri-food reference point for tourists and residents
Since 28 June – inauguration date of the Insula space in Porto Cervo –a lot of water has flowed under the bridges and since that day the hub strongly desired by Cipnes-Gallura to allow the network of producers to enhance the Sardinian food products and agriculture has made great strides.
Throughout the summer, Insula has represented the point of reference for tourists and residents who have appreciated the effort of the Cala Saccaia Public Institution to diversify the offer in favor of the enterprises of our Region.
There were two events that characterized the season. The first project– called “Cambusa” – saw the Cipnes in the role of partner of the Sassari Chamber of Commerce, that– from August 5 to 11, with two stages, in Stintino and Porto Cervo (August 9), wanted to emphasize the tight connection between the nautical field and the agri-food sector.
The participation in the round table, coordinated by Dr. Cristina Mele and in the show cooking, curated by the Insula’s chefs has achieved enormous success. The second project is called “Originum” and was commissioned by the Regional Department of Agriculture and Laore, its operational arm.
Cipnes has made the Porto Cervo location available to promote the use of the certified supply chains of our land (it is no coincidence that the excellences have been mentioned) such as the sardinian Lamb IGP, the Spiny Artichoke of Sardinia DOP, the sardinian Extra Virgin Olive Oil DOP and Sardinian saffron DOP.
Also during this appointment, the success of the joint initiative has been remarkable. After the debate, in which the Regional Councilor for Industry Anita Pili took part, there was a very welcome show cooking. The evening ended with a fashion show.
At full speed INSULA in Porto Cervo Marina
Sardinian food and crafts conquer the tourists of Costa Smeralda
The activity of Insula, the network created by Cipnes placed in the suggestive location of Porto Cervo Marina, is fully operational. After the inauguration on 28 June, which has been very successful and the first "trial stage" phase, the structure is fully fulfilling its role as a catalyst for the Sardinia agri-food resources (the offer includes the Restaurant, the Pizzeria and the Wine Bar) and of the most significant expressions of Sardinian craftsmanship.
Reaching the destination of Insula is not difficult: just head towards Porto Cervo Marina and in an area with large parking lots you can easily find the large building that houses our hub.
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