- Insula, headlights focused on Sardinian agro-food excellence
Sardegnaimpresa.eu 16 September 2019
- The Originum project. Dop and Igp, the holiday like this is more appealing
La Nuova Sardegna 15 September 2019
- Porto Cervo, "Originum" project: the excellence of Sardinia on show
Videolina.it 14 September 2019
- Oil and lamb show. "Originum" in Porto Cervo: chef at work also on spiny artichoke and saffron
La Nuova Sardegna 14 September 2019
- Tourism, a challenge to look forward to. "Originum", the gastronomic excellence to relaunch the Island
L'Unione Sarda 14 September 2019
- Sardinian food excellence conquers Porto Cervo at the Originum event
Olbianotizie.it 14 September 2019
- Excellencies to be valued. Originum lands in Costa
La Nuova Sardegna 13 September 2019
- "Originum" in Porto Cervo: a great showcase of our excellence
Olbia.it 13 September 2019
- Porto Cervo: Originum project. Lamb, artichoke, oil and saffron: a campaign for excellence
La Nuova Sardegna 12 September 2019
- Originum, the marketing that enhances excellence
La Nuova Sardegna 7 September 2019
- "Originum" celebrates at the Insula-Sardinia of Porto Cevo saffron, artichoke, evo oil and lamb
L'Unione Sarda 7 September 2019
- Originum, the marketing that enhances excellence
LaNuovaSardegna.it 7 September 2019
- Porto Cervo, "Originum" project: Sardinia's excellence on display
Videolina.it 6 September 2019
- Telling agri-food excellence to promote Sardinia. In Porto Cervo on Friday 13th the event "Originum".
Ansa.it 6 September 2019
- Telling about agro-food excellence. In Porto Cervo on Friday 13th the "Originum" event
Ansa.it 6 September 2019
- Sardinian food excellences in the showcase, Porto Cervo hosts the "Originum" event
Sardiniapost.it 6 September 2019
- With Originum the island's excellence triumphs
Costasmeraldaportal.com 4 September 2019
- In Porto Cervo, Insula opens with 500 people between taste and tradition
Olbia.it 2 July 2019
- Insula: development and marketing platform inaugurated in Porto Cervo
Olbianova.it 1 July 2019
- Insula opens in Porto Cervo. The village of excellence
La Nuova Sardegna 30 June 2019
- Local products. Excellencies, Insula opens in Porto Cervo
L'Unione Sarda 30 June 2019
- Porto Cervo. A new village is born. The "Insula" of wonderland
La Nuova Sardegna 29 June 2019
- Porto Cervo. Big party for the inauguration of Insula
Costasmeraldaportal.com 29 June 2019
- Porto Cervo Marina. Today the ribbon cutting of the "Insula" network
La Nuova Sardegna 28 June 2019
- Sardinian products promotion. Insula opens in Porto Cervo
La Nuova Sardegna 28 June 2019
- Moby bets on the island, two mega ships coming in.
La Nuova Sardegna 28 June 2019
- Porto Cervo, at the launch of the "Insula" show room: Cipnes' excellence
Olbia.it 25 June 2019
- With Insula Sardinia flies to Milan
La Nuova Sardegna 09 February 2019
- Sardinia conquers Milan: success for Cipnes and its temporary store
Olbia.it 6 February 2019
- The Sardinian identity supply chains in Milan
La Nuova Sardegna 29 January 2019
- True flavours of Sardinia on the road, myrtle stand in Amsterdam and Insula in Milan
L'Unione Sarda 29 January 2019
- Tastes of Sardinia at Sial Fair in Paris: success for Insula
La Nuova Sardegna 29 October 2018
- Sardinian food on show in Paris: great success
Olbia.it 27 October 2018
- Panadas of Oschiri and myrtle conquer Paris
L'Unione Sarda 25 October 2018
- Insula now lands in Paris, Sardinian excellences in the showcase
La Nuova Sardegna 19 October 2018
- The excellence of "Insula" in the heart of Porto Cervo
La Nuova Sardegna 15October 2018
- Sardinia Quality World in Porto Cervo. Caria and Argiolas promote Sardinian food quality products to the world of hospitality
Regione.sardegna.it 5 October 2018
- Tourism and promotion. In the holiday menus the typical products of the island
La Nuova Sardegna 6 October 2018
- There is a Sardinia to tell
L'Unione Sarda 6 October 2018
- Porto Cervo, a round table on Sardinian productions
La Nuova Sardegna 5 October 2018
- Quality food and tourism: a round table today
L'Unione Sarda 5 October 2018
- Quality hotel and food. In Porto Cervo comparison between producers and hoteliers
L'Unione Sarda 5 October 2018
- Food and tourism on the hunt for sustainable routes
La Nuova Sardegna 4 October 2018
- In Porto Cervo the Sardinia Quality World: the general states of the Sardinian supply chain
Olbia.it 2 October 2018
- Cipnes Gallura expands further: conquered the Forte Village of Pula
Olbia.it 20 luglio 2018
19 July 2018
- Insula, agreement with Ligabue Group
La Nuova Sardegna 14 July 2018
- Insula ambassador of Sardinian products at Cibus in Parma
La Nuova Sardegna 6 May 2018
- Food of Sardinia: Insula in Parma
L'Unione Sarda 5 May 2018
- Insula and Sardinian food at the International Food Fair
La Nuova Sardegna 5 May 2018
Archive:
Events Sole24Ore group 27 March 2017
Events Sole24Ore group 19 September 2016
L'Unione Sarda 11.07.2016
Regione.sardegna.it 11.07.2016
La Nuova Sardegna 10.07.2016
La Nuova Sardegna 09.07.2016
L'Unione Sarda 09.07.2016
La Nuova Sardegna 08.07.2016
Unionesarda.it 08.07.2016
Olbia.it 08.07.2016
SardegnaBlogger.it 08.07.2016
Cronacaonline.it 08.07.2016
Regioni.it 08.07.2016
Videolina.it 08.07.2016
La Nuova Sardegna 05.07.2016
The internationalization plan
To support the programme for the promotion and internationalisation of Sardinia's identity production chains (strategic action of the INSULA programme), CIPNES has promoted the creation of a first companies network in the agri-food sector called ''Sardinia Longevity Food'', a large incubator made up of Sardinian producers specialised in the manufacture of the main high quality agricultural, zootechnical and food processing chains.
The network ''Sardinia Longevity Food'', of which CIPNES-Gallura is a strategic partner and service provider, has participated in the announcement of the Sardinia Region "Promotion in foreign markets of SMEs in aggregate form" (POR ERDF 2014-2020, action 3.4.1) with a project of about 500,000 euros financed at 75% non-refundable (determines RAS prot. n. 20409, rep. n. 307 of 21.06.2017).
The promo-distribution aggregation activity is a strategic path to create qualified and long-lasting internationalisation processes towards the "target markets", i.e. Europe (in particular France and Germany), the USA, which registers interesting import volumes and growth prospects, and the Gulf countries (UAE, QATAR), which represent an emerging market very interested in Sardinia, and which, despite having a limited import volume, is still oriented towards niche productions with high added value, high quality and medium-high costs.
The project promoted by CIPNES together with the companies network "Sardinia Longevity Food", aims to support a structured program of promotional activities and commercial development on local and foreign markets focus of the action, through the organization of two strategic processes:
1) the construction of a marketing oriented project, developed, as per the premise, on the values of quality, traditionality and healthiness of production;
2) the creation of a system platform based on the sharing of logistic, promotional and commercial processes among the Sardinian companies participating in the programme.
CIPNES, together with the Sardinia Longevity Food network, intends, therefore, in sharing with the multi-strong production realities of the entire regional territory, to concretely implement a program to safeguard and develop quality agrifood production and integrated supply chain of the island's tradition, also through the activation of a qualified internationalization process.
The program distinctive brand "Sardinia Longevity Food" is a thematic brand identifying the action, the Sardinia that produces, the Sardinia that undertakes, the Sardinia that, through its food and wine production, tells the culture of a people and the healthiness of its products.
- The Sardinia Longevity Food business network
The Sardinia Longevity Food Internationalisation Plan
Download the brochure of INSULA Sardinia Longevity Food
Browse the photogallery of Fiera TuttoFood 2017 in Milan
Browse the photogallery of Fiera Cibus 2018 in Parma
Sea of people for INSULA in Porto Cervo
The Regional Councilor for Tourism: "Really good, we have to make system
Over 500 visitors - including guests and producers from all over Sardinia – have been registered on Friday 28 June in the Marina of Porto Cervo at the inauguration of the new promotional unit of the INSULA regional network (direct emanation of Cipnes Gallura), the permanent institutional development platform and territorial marketing for the aggregation, growth, innovation and internationalization of the identity production chains of Sardinia.
The new Cipnes Gallura promotional hub was created in collaboration with the Municipality of Arzachena and the support of Smeralda Holding, the company that owns the Costa Smeralda represented in Porto Cervo by CEO Mario Ferraro.
After the greetings of the Mayor of Arzachena Roberto Ragnedda, the Regional Assessor for Tourism Gianni Chessa (who is not worth missing at the appointment, despite numerous institutional commitments) has shown appreciation "for this type of initiatives that have the aim of making system the Sardinia product, in a location like Costa Smeralda which represents a fixed point in the panorama of the highest level hospitality ". According to the Councilor "seaside tourism is fine, but we cannot overlook internal areas. It will be my purpose during my mandate to make up for that. In the meantime, I applaud the initiative of Cipnes of Olbia which, through Insula, protects and promotes the productive and artisan excellence of Sardinia ".
Massimo Masia, head of the Agri-Food division of Cipnes and Insula project responsible, explained the various steps that led towards the opening of the hub “in Porto Cervo, capital of the Costa Smeralda. There could not be a more suitable location– emphasized Masia – to underline the strategic importance of an event that aims to make known in this context not only the identitarian products of the agro-food industry but also art, fashion, folklore and design of Sardinia”.
In this regard, the Cipnes wanted to highlight, in the number 0 of “Insula Magazine”, edited by the Communication Office of the institution, the historical and traditional agri-food aspects and the riches of our land, without forgetting to celebrate the 60th anniversary of the Costa Smeralda.
After the cutting of the ribbon by the Mayor of Arzachena, the President of Cipnes Mario Gattu and the Director Aldo Carta and the blessing of the premises by the parish priest of Porto Cervo, Don Raimondo Satta, the show cooking could start with the partecipation of the Insula’s chef who proposed a strictly Sardinian menu. Guests stayed until late at night and also enjoyed both the wide range of wines and the works of craftsmen who crowded the small square of the Marina.
Porto Cervo’s facility is added to the units already activated inside the Forte Village Resort in Pula, the Moby and Tirrenia ships (routes Cagliari - Civitavecchia, Olbia - Livorno and Olbia - Genoa), and in Hotel Abi d 'Oru di Porto Rotondo.
(picture by Marcello Chiodino)
Press Review:
- Porto Cervo. Great party for the Insula inauguration
www.costasmeraldaportal.com
- In Porto Cervo, Insula opens with 500 people between taste and tradition
Olbia.it 2 luglio 2019
- Insula: development and marketing platform inaugurated in Porto Cervo
Olbianova.it 1 luglio 2019
- Porto Cervo. Insula opening. The village of excellence
La Nuova Sardegna 30 giugno 2019
- Local products. Excellencies, Insula opens in Porto Cervo
L'Unione Sarda 30 giugno 2019
- Porto Cervo. A new village is born. The "Insula" of wonderland
La Nuova Sardegna 29 giugno 2019
- Porto Cervo Marina. Today the ribbon cutting of the "Insula" network
La Nuova Sardegna 28 giugno 2019
- Sardinian products promotion. Insula opens in Porto Cervo
La Nuova Sardegna 28 giugno 2019
- Porto Cervo, at the launch of the "Insula" show room: Cipnes' excellence
Olbia.it 25 giugno 2019
Download INSULA Magazine
Download the event flyer
National presentation of Sardinia Quality World: INSULA in Milan on 31 January and 1 February 2019
CIPNES-Gallura, as part of the "INSULA" territorial marketing programme dedicated to the promotion of Sardinia's identity supply chains (agrifood, artistic craftsmanship, fashion and design), has organised, in collaboration with the regional agency LAORE and the Regional Department of Industry, a national event to present the Sardinia Quality World programme (the programme for the promotion of Sardinia's certified quality production chains).
The promotional action took place on 31 January and 1 February 2019 in Milan, at the offices of Immobilsarda in the very central Via Visconti di Modrone n.29 (not far from Piazza San Babila). During the event, the management of the Agrifood and Territorial Marketing Division of our company met the operators of the national and international distribution system (Ho.Re.Ca. and retail channel).
The balance is definitely positive: on the first day, thanks to the partnership with the Laore Sardegna Agency (which is part of the Department of Agriculture), the Sardinia Quality World programme was presented, while on the second day, the theme of the internalization of Sardinia Longevity Food SMEs was developed, promoted by the network of companies of the same name and financed by the Regional Department of Industry.
The Cipnes, whose delegation was led by the president Mario Gattu, the general manager Aldo Carta and the head of the Food-Insula division Massimo Masia, has developed an important and qualified series of meetings with commercial operators (Agorà, Sogegross, Carrefour, Metro, Finiper, Coop Switzerland, Migros and others) and stakeholders operating in Sardinia in the tourism-receptive sector such as Smeralda Holding (represented by ad Mario Ferraro) and the Costa Smeralda Consortium (present the president Renzo Persico). The municipal administration of Arzachena, headed by the mayor Roberto Ragnedda and the president of the municipal council Rino Cudoni, also participated in the events, also in view of the opening of the Sardinia Village in Porto Cervo, scheduled before the summer of 2019.
"The double appointment in Milan - explained Mario Gattu and Massimo Masia - has served us to establish targeted relationships with sector operators, and the guests particularly appreciated our program, based on the story of identity values, places and production excellence of Sardinia, and the close relationship with longevity. The path to the completion of our objectives has not yet been completed, but the Insula network is increasingly taking shape, waiting for the opening of Expo Sardegna, in an industrial area. We - concluded Gattu and Masia - continue to believe in Sardinia that produces and invests in the future".
View the photo gallery
Read the press release of 6 February 2019
Read the press release of 28 January 2019
Download the flyer
Article link...
Press review:
La Nuova Sardegna 09 febbraio 2019
- Sardinia conquers Milan: success for Cipnes and its temporary store
Olbia.it 6 febbraio 2019
- The Sardinian identity supply chains in Milan
La Nuova Sardegna 29 gennaio 2019
L'Unione Sarda 29 gennaio 2019
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SIAL Paris: huge crowd at the INSULA stand
Great success at the Sial Fair in Paris (21 - 25 October 2018) for the Insula exhibition stand and for the Sardinian companies associated to the regional program for internationalization "INSULA - Sardinia Longevity Food".
Particularly crowded the show cooking events where the Insula chefs have created traditional Sardinian dishes and proposed the menus made with certified traditional products (DOC, DOCG, DOP, IGP, BIO).
Press release of 26 October 2018
Press release of 18 October 2018
Browse the photo gallery...
Watch the video on the INSULA stand that full of visitors
Watch the video of the show cooking related to the "fregola with mussels of Olbia" explained by chef Alessandro Serra
Press review:
- Tastes of Sardinia at Sial Fair in Paris: success for Insula
La Nuova Sardegna 29 ottobre 2018
- Sardinian food on show in Paris: great success
Olbia.it 27 ottobre 2018
- Oschiri Panadas and myrtle conquer Paris
L'Unione Sarda 25 ottobre 2018
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PRESS RELEASE
Insula lands in Paris: the network of Sardinian ambassadors is born
The Agrifood and Cipnes Gallura Territorial Marketing Division, together with the Sardinian companies associated with the regional program for internationalization "INSULA - Sardinia Longevity Food", will be present at Sial Paris from 21 to 25 October 2018 (https://www.sialparis.com/), with a promotional area dedicated to the presentation of the food and wine excellence of our land.
The promotional stand INSULA - Sardinia Longevity Food will be set up in Hall 1, Stand 1 D 141, inside zone 1 C 142, and personalized through the setting up of promotional-exhibition formats. The hosts will be the Cipnes president, Mario Gattu, and Massimo Masia, head of the agrifood and territorial marketing division.
On the occasion of the Parisian Fair, considered the first worldwide network of agrifood exhibitions, will be presented through the information and animation activities (show cooking), the promotion and internationalization program of the quality production chains of the island "Sardinia Quality World".
During the event, the updated contents of the INSULA territorial marketing platform that Cipnes is implementing in the Gulf of Olbia, will be illustrated in order to support the promotional and distribution activities of the controlled supply chain productions of Sardinia at national and international level. This has been possbile through a program agreement with the Region.
Sial in Paris brings together all the most important operators (producers and buyers) around the great world challenges of the agri-food industry. For Cipnes, this is a strategic phase in the internationalization program also to support the birth of a network of Sardinian Ambassadors in the world, operators of excellence in the HoReCa channel (international hotels and restaurants) and Retail gourmets interested in the inclusion of certified quality products of our land in their commercial offer and to propose in their menus dishes prepared through the gastronomic transformation of certified sardinan productions (DOC, DOCG, DOP, IGP, BIO).
Press release of 18 October 2018
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Sardinia Quality World, great success for the Cipnes initiative
The event organized by Cipnes Gallura on 5 October at the Cervo Conference Center in Porto Cervo was a great success, during which, through the Insula territorial marketing platform, has been presented the "Sardinia Quality World " programme. The purpose of the meeting was to sensitize the accommodation companies owners in Sardinia to increase the consumption of products of the certified Sardinian identity chain.
After the greetings to the large and qualified audience of the Mayor of Arzachena Roberto Ragnedda, there were the Massimo Masia reports, head of the Agrifood and Territorial Marketing division of Cipnes and of Maria Ibba, general manager of the Laore Regional Agency.
The following round table, coordinated by the journalist Augusto Ditel was attended by the director of Enit (National Agency of Tourism) Giovanni Bastianelli, the Regional Councilors for Tourism, Barbara Argiolas and Agriculture Pierluigi Caria, Massimiliano Troncia (Federalberghi), Antonio Mura representing the Consortium for the Tutelage of the Sardinian Pecorino and the ”Fiore Sardo” and finally Leonardo Tilocca, for the Consortium of Pecorino Romano.
All the speakers were in favour of increasing the Sardinian products consumption in the hotels of the island through a greater and more effective collaboration between the individual subjects.
At 1.30 pm the show cooking was started during which the chef Pierluigi Fais proposed a series of traditional Sardinian dishes (Culurgiones and the roast beef with the Red Ox meat), as well as cold cuts, cheeses and confectionery products selection rigorously from Sardinia.
During the afternoon there was also space for the workshop with producers who join the Insula network. The event was covered with adequate space by the major island media and Mediaset.
Press review:
Regione.sardegna.it 5 ottobre 2018
- Tourism and promotion. In the holiday menus the typical products of the island
La Nuova Sardegna 6 ottobre 2018
- There is a Sardinia to tell
L'Unione Sarda 6 ottobre 2018
- Porto Cervo, a round table on Sardinian productions
La Nuova Sardegna 5 ottobre 2018
- Quality food and tourism: a round table today
L'Unione Sarda 5 ottobre 2018
- Quality hotel and food. In Porto Cervo comparison between producers and hoteliers
L'Unione Sarda 5 ottobre 2018
- Food and tourism on the hunt for sustainable routes
La Nuova Sardegna 4 ottobre 2018
Download the poster
NOTICE ACTIVATION OF THE INSTITUTIONAL PROGRAMME OF TERRITORIAL MARKETING INSULA
Archive:
"The master craftsmen of Sardinia tell..."
The Partnership
The public territorial marketing platform "INSULA- Sardinia Enterprise P.T.E." was created as a technical-operational structure in support of the entire regional production system that aims to sustain the various organizational structures of the region of Sardinia in order to ensure an efficient and shared implementation of the institutional program "Aggregation, Promotion, Development and Internationalization of the identity production chains of the island and its territories", coordinated by the Agrifood and Territorial Marketing Division of CIPNES Gallura (implementing entity).
In this perspective, an articulated virtuous process of active involvement of the various categories of local and regional institutional actors has been activated to encourage the contribution of different knowledge and skills in the process of planning and designing the strategic contents of the INSULA Programme in order to strengthen the sense of belonging on the part of all those who will be the "actors - protagonists" in the implementation phase of the programme itself.
In particular, interinstitutional agreements have been signed with the various economic-entrepreneurial trade associations that express the productive fabric of the Sardinian territory in such a way as to optimize and calibrate the provision of real services that effectively meet the needs of aggregation, qualification, promotion and internationalization of regional SMEs, and aimed at promoting the culture of innovation and competitiveness of Sardinian companies.
As part of the programme for the promotion and enhancement of identity production chains and rural and coastal districts in Sardinia, cooperation agreements have been signed with GAL, Unions of Municipalities and FLAG-GAC in order to activate and develop forms of participatory planning and thus ensure different design solutions and services for different territorial areas, according to the territorial approach to local development prescribed by the European Union, which promotes the bottom-up development of local communities and their resources.
Through the agreements with the GAL in particular, it will enhance the entire regional territorial heritage in which the knowledge, flavours, traditions, naturalistic-environmental and historical-cultural riches contained in Sardinian agri-food production are born, to which they give quality contents guarded by the operators who still today represent a precious defense of the rich rural areas of the island.
Cooperation agreements have been signed, and others are in the process of being defined, with the various councillorships and public agencies of the Sardinia Region. These are aimed at defining and strengthening a shared process of institutional qualification of the Public Territorial Marketing Platform INSULA as an infrastructure directly related to the enhancement and optimization of the main supply chains of the Sardinian territory according to an integrated approach with local and regional tourism systems, in close coordination with the strategies for tourism and rural districts developed and implemented by the island.
A specific administrative agreement is currently being defined with the Laore Agency to activate the most appropriate forms of institutional collaboration in order to promote, organize and manage in partnership initiatives aimed at enhancing quality agricultural and food production and the integrated development of rural districts in Sardinia, supporting forms of aggregation between businesses to promote competitiveness on the markets.
As part of its internationalization plan "Sardinia Longevity World", as an implementation tool of the wider and more articulated INSULA Strategic Territorial Marketing Programme, specific partnership and cooperation agreements have recently been signed with the Regional Department of Labour, the Municipality of Arzachena and the "Forte Village" Resort in Pula.
By virtue of the cooperation agreement signed with the Regional Department of Labour, the INSULA Platform intends to contribute to the promotion and internationalization of Sardinia with its unique territorial riches, through the active involvement of the sardinian organized communities around the world recognized by the R.A.S., which could play the strategic role of "excellence ambassadors" of Sardinia outside the regional borders.
The agreements signed with the municipality of Arzachena and the "Forte Village" resort, on the other hand, provide for the activation of the territorial network of "satellite" temporary stores called "INSULA-Sardinia Village", located in the main access hubs of the island and in areas of strategic tourist importance (ports and airports, hotel and resort chains, marinas). These latter will act as technical-operational promotional units capable of intercepting the mainly international target of incoming and transit tourists to whom the attractions and related tourist products of Sardinia can be told.
Through these agreements, the INSULA Platform will be the institutional hub of permanent connection between the qualified offer of the Sardinian production system and the potential markets at regional demand, national and international level, stimulating and supporting sustainable development processes thanks to the synergic coordination with the Sardinia Region to carry out qualified marketing, communication and promotion activities for the island aimed at qualifying regional companies through a coordinated promotional system that is as participatory, inclusive and shared as possible.
The Partnership
