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INSULA, the programme and strategic actions


 

Copertina Dépliant INSULAIn order to activate a distribution development program for the production chains, CIPNES is implementing with the associated companies network "Sardinia Longevity Food", the following strategic actions:

.:.. Development of the "INSULA" territorial marketing platform, the programme  operational centre for the promotion and internationalisation of the production chains in the Gulf of Olbia picturesque setting, a strategic hub for its proximity to the Isola Bianca port (2.9 million passengers in transit and 230,000 cruise passengers) and the Costa Smeralda airport with 2.7 million passengers in transit).

.:.. Activation of the internationalization program of the production chains, through the implementation of workshops, educational tours, trade fair events aimed at finding international business partners for the distribution of our products.

.:.. Activation of the Sardinia Quality World program dedicated to the creation of a network of food and wine corners identified with the brand "INSULA - Sardinia Longevity World" and located within airport commercial areas and shopping centers.

.:.. Activation of INSULA - Sardinia Village temporary stores, promo-commercial areas located in tourist sites of strategic importance (the first two units on Porto Cervo and Olbia), dedicated to the promotion and administration of Sardinian food and wine production, together with the promotion of fashion, crafts, design and biodiversity.