The locations
The programme provides for the activation of promo-commercial units located in areas of access to the island (ports and airports), also through partnerships with carriers (shipping companies and airlines), and in areas of strategic tourist interest, in order to effectively support the programme of promotion and internationalization of quality production chains in Sardinia.
Units activated in 2019
- Pula - Resort Forte Village - internationally renowned structure, awarded in 2016 as the best Resort in the world, attended by a ''top spenders'' target with a strong international profile (out of a total of 160,000 annual presences, the international segment is equal to 68% of customers).
- Moby Dada, Moby Wonder and Tirrenia Janas - Passenger ships of the Moby and Tirrenia Group that will guarantee the INSULA brand and its associated companies potential contact with a high number of transit passengers to and from Sardinia.
- An Insula operating unit dedicated to the promotion of associated companies will be present inside the 5-star Abi D'Oru hotel, owned by the Zuncheddu Group.
- Porto Cervo Marina - a marina with 800 berths, a reference hub for the international sailing circuit and a strategic area for the promotion towards the international target, consumer top spender segment.
Description and purpose of the action