Activation of the institutional territorial marketing programme INSULA
Public Evidence
CIPNES GALLURA intends to acquire a specific expression of interest from micro, small and medium enterprises (MPMI) operating in food, fashion and design sectors with production sites in Sardinia and interested in taking advantage of the implementation of the Insular Territorial Marketing Programme INSULA.
At full speed INSULA in Porto Cervo Marina
Sardinian food and crafts conquer the tourists of Costa Smeralda
The activity of Insula, the network created by Cipnes placed in the suggestive location of Porto Cervo Marina, is fully operational. After the inauguration on 28 June, which has been very successful and the first "trial stage" phase, the structure is fully fulfilling its role as a catalyst for the Sardinia agri-food resources (the offer includes the Restaurant, the Pizzeria and the Wine Bar) and of the most significant expressions of Sardinian craftsmanship.
Reaching the destination of Insula is not difficult: just head towards Porto Cervo Marina and in an area with large parking lots you can easily find the large building that houses our hub.
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Sea of people for INSULA in Porto Cervo
The Regional Councilor for Tourism: "Really good, we have to make system"
Over 500 visitors - including guests and producers from all over Sardinia – have been registered on Friday 28 June in the Marina of Porto Cervo at the inauguration of the new promotional unit of the INSULA regional network (direct emanation of Cipnes Gallura), the permanent institutional development platform and territorial marketing for the aggregation, growth, innovation and internationalization of the identity production chains of Sardinia.
The new Cipnes Gallura promotional hub was created in collaboration with the Municipality of Arzachena and the support of Smeralda Holding, the company that owns the Costa Smeralda represented in Porto Cervo by CEO Mario Ferraro.
After the greetings of the Mayor of Arzachena Roberto Ragnedda, the Regional Assessor for Tourism Gianni Chessa (who is not worth missing at the appointment, despite numerous institutional commitments) has shown appreciation "for this type of initiatives that have the aim of making system the Sardinia product, in a location like Costa Smeralda which represents a fixed point in the panorama of the highest level hospitality ". According to the Councilor "seaside tourism is fine, but we cannot overlook internal areas. It will be my purpose during my mandate to make up for that. In the meantime, I applaud the initiative of Cipnes of Olbia which, through Insula, protects and promotes the productive and artisan excellence of Sardinia ".
Massimo Masia, head of the Agri-Food division of Cipnes and Insula project responsible, explained the various steps that led towards the opening of the hub “in Porto Cervo, capital of the Costa Smeralda. There could not be a more suitable location– emphasized Masia – to underline the strategic importance of an event that aims to make known in this context not only the identitarian products of the agro-food industry but also art, fashion, folklore and design of Sardinia”.
In this regard, the Cipnes wanted to highlight, in the number 0 of “Insula Magazine”, edited by the Communication Office of the institution, the historical and traditional agri-food aspects and the riches of our land, without forgetting to celebrate the 60th anniversary of the Costa Smeralda.
After the cutting of the ribbon by the Mayor of Arzachena, the President of Cipnes Mario Gattu and the Director Aldo Carta and the blessing of the premises by the parish priest of Porto Cervo, Don Raimondo Satta, the show cooking could start with the partecipation of the Insula’s chef who proposed a strictly Sardinian menu. Guests stayed until late at night and also enjoyed both the wide range of wines and the works of craftsmen who crowded the small square of the Marina.
Porto Cervo’s facility is added to the units already activated inside the Forte Village Resort in Pula, the Moby and Tirrenia ships (routes Cagliari - Civitavecchia, Olbia - Livorno and Olbia - Genoa), and in Hotel Abi d 'Oru di Porto Rotondo.
Press review:
- Porto Cervo. Big party for the inauguration of Insula
- In Porto Cervo, Insula opens with 500 people between taste and tradition
- Insula: development and marketing platform inaugurated in Porto Cervo
- In Porto Cervo. Open Insula. The village of excellence
La Nuova Sardegna 30 giugno 2019
- Local products. Excellencies, Insula opens in Porto Cervo
- I'm taking deer. A new village is born. The "Insula" wonderland
La Nuova Sardegna 29 giugno 2019
- Porto Cervo Marina. Today the ribbon cutting of the "Insula" network
La Nuova Sardegna 28 giugno 2019
- Promotion of Sardinian products. Insula opens in Porto Cervo
La Nuova Sardegna 28 giugno 2019
- Porto Cervo, at the launch of the "Insula" show room: Cipnes' excellence
INSULA, the territorial marketing platform for the aggregation, innovation and internationalization of the agro-food, fish and handicraft sectors of excellence in Sardinia.
The North East Sardinia-Gallura Provincial Industrial Consortium (CIPNES_Gallura), thanks to a Programme Agreement promoted by the Region of Sardinia, the Municipality of Olbia, the Province and the CIPNES itself as implementing entity, creates the territorial marketing platform ''INSULA'', a multifunctional technological pole (PTE), dedicated to the development of an articulated programme of promotion and internationalization of the identity production chains of Sardinia, and in particular of agrifood, artistic craftsmanship and design.
"INSULA" is the Territorial Marketing platform for the development of the production activities of Sardinia and the promotion of the territories, with focus on the agrifood, artistic handicraft and nautical sectors, which will represent a permanent bridge between the Sardinia that produces and the potential national and international markets, an incubator of enterprises able to tell in aggregate form the great productive know-how of Sardinia in the field of agrifood and artistic handicraft.
The infrastructure will occupy an area of about 100,000 square meters within the consortium production district of Olbia, along the coastal road Olbia - Golfo Aranci, overlooking the Gulf of Olbia, in a context full of suggestions and strategic logistical plus.
The INSULA platform will be divided into:
.:.. thematic production areas: 11 strategic production supply chains;
.:.. food and wine isles: 9 thematic dining areas where typical products will be the protagonists;
.:.. a square for events: art, fashion, design and territorial marketing exhibitions;
.:.. training classrooms;
.:.. offices for internationalization, integrated supply chain production certification;
.:.. offices for strategic and multimedia marketing development to support the promotion and development of production chains and territories.
Each thematic area (supply chain) will be equipped with a section dedicated to the production of taste workshops and a promotional-commercial showroom section.
In detail, the territorial marketing platform ''INSULA'' will be divided into:
.:.. thematic-emotional areas: ten agro-food production modules and one module, the arts and crafts showroom, dedicated to artistic crafts, developed within an average area of 200 m2 each;
.:.. refreshment areas: nine units dedicated to the transformation and gastronomic presentation of the production chain, nine islands for food service with typical sardinian flavours.
To support the programme for the promotion and internationalisation of Sardinia's identity production chains (strategic action of the INSULA programme), CIPNES has promoted the creation of a first network of companies in the agrifood sector called ''Sardinia Longevity Food''; a large incubator made up of Sardinian companies, specialised in the production of the main agricultural, zootechnical and food processing high quality
The programme and the strategic actions that CIPNES is implementing, together with the network of associated companies 'Sardinia Longevity Food', consist of:.
.:.. Development of the territorial marketing platform ''INSULA'', the operational centre of the programme for the promotion and internationalisation of the production chains in the picturesque setting of the Gulf of Olbia, a strategic hub for its proximity to the Isola Bianca port (2.9 million passengers in transit and 230,000 cruise passengers) and the Costa Smeralda airport with 2.7 million passengers in transit).
.:.. Activation of the internationalization program of our production chains, through the implementation of workshops, educational tours, trade fair events aimed at searching for international business partners for the distribution of our products.
.:.. Development of a Sardinia Quality World program dedicated to the activation of a network of food and wine corners identified with the brand "INSULA - Sardinia Longevity World" and located within airport commercial areas and shopping centers.
.:.. Activation of INSULA - Sardinia Village temporary stores, promo-commercial areas located in tourist sites of strategic importance (the first two units on Porto Cervo and Olbia), dedicated to the promotion and administration of Sardinian food and wine production, together with the promotional activities of the fashion, craft, design and biodiversity sectors.
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